The Methods of Business Model Innovation in Fujian SMEs
The business model plays a very critical role in company value creation,and draws increased academic attentions.SMEs have been actively in the business model innovation.Based on Fujian SMEs,the paper summarized five business innovation models which are;niech demand mining;resource seeking5 broker marketing buyout;network virtual operation and integrating service profit chain,all the models are further illustrated with cases respectively.This research offers an important reference which guide can the innovation practice in the SMEs.
business model innovation method SMEs
ZHANG Xiumei ZHU Bin
Fuzhou University,P.R.China
国际会议
杭州
英文
21-25
2010-10-24(万方平台首次上网日期,不代表论文的发表时间)