The Role of Product Champion in Radical Innovation:by SMEs Perspective

摘要：

Product champion is a decisive factor in enterprises creative performance;while domestic study in this area is comparatively deficient.This paper is based on the analysis of overseas study and reaches a conclusion from the definition,type,feature,responsibilities,merits and demerits of the product champion as well as its impact on enterprises creation.Besides,a chart concerning different product champions in the research period of new product is given to indicate the deficiencies in domestic research and future direction.

关键词： Product Champion Radical Innovation New Product Development

作者: YU Hao WANG Yanbin ZHOU Yan

作者单位: Zhejiang University of Technology,P.R.China

会议类型: 国际会议

会议名称: The Twelfth West Lake International Conference on Small & Medium Business(第十二届西湖国际中小企业研讨会 WLICSMB 2010)

会议地点: 杭州

会议语种:英文

页码: 71-76

在线出版日期: 2010-10-24（万方平台首次上网日期，不代表论文的发表时间）