The Innovativeness of the Market Entry Strategy and New Technology Venture performance--The Analysis Based on the Different Impact on Growth and Scale Performance

摘要：

The article takes the new technology venture in founding period as research target and mainly examines the relatedness of the market entry strategy to the initial performance of the new venture.Using the random samples in Chinese context,it finds that the innovativeness of the market entry strategy improves the new technology ventures initial performance as a whole,especially on new technology ventures growth.Comparing to the negative impacts of the product and service innovation on the initial scale,the innovation on transaction structure positively leads to the new venture performance,both growth and scale performance.

关键词： New Technology Venture Innovativeness of Market Entry Strategy Growth Performance Scale Performance

作者: TIAN Li

作者单位: NanKai University,P.R.China

会议类型: 国际会议

会议名称: The Twelfth West Lake International Conference on Small & Medium Business(第十二届西湖国际中小企业研讨会 WLICSMB 2010)

会议地点: 杭州

会议语种:英文

页码: 136-148

在线出版日期: 2010-10-24（万方平台首次上网日期，不代表论文的发表时间）