Crisis Management of Small and Medium Real Estate Enterprises

摘要：

This paper analyzes the risk small and medium real estate enterprises facing in the background of financial crisis,points out the importance of crisis management.This paper carries out crisis management analysis from strategic height,and highlights strategic adjustment in crisis management.At the same time,this paper also probes the new ways of crisis management of small and medium real estate enterprises from five aspects.

关键词： Financial crisis Small and medium real estate enterprises Crisis management Strategic adjustment

作者: CHEN Linjie

作者单位: Nanjing Institute of Industry Technology,P.R.China

会议类型: 国际会议

会议名称: The Twelfth West Lake International Conference on Small & Medium Business(第十二届西湖国际中小企业研讨会 WLICSMB 2010)

会议地点: 杭州

会议语种:英文

页码: 409-414

在线出版日期: 2010-10-24（万方平台首次上网日期，不代表论文的发表时间）