The Research on SME E-commerce Development Strategy Based on SWOT Analysis

摘要：

In the 21th century,global e-commerce have expanded exponentially.The advent of the digital age brings about development opportunities for SMEs which are relatively weak in competitiveness in the traditional business environment.Implementing e-commerce and makinge-commerce strategy are the keys for SMEs to success.Based on the SWOT analysis,this paper provides e-commerce strategic choices for SMEs.

关键词： SWOT analysis Small and medium-sized enterprise(SMEs) E-commerce

作者: JI Xiaopeng HE Wenzheng HUANG Lei

作者单位: Beijing Jiaotong University,P.R.China

会议类型: 国际会议

会议名称: The Twelfth West Lake International Conference on Small & Medium Business(第十二届西湖国际中小企业研讨会 WLICSMB 2010)

会议地点: 杭州

会议语种:英文

页码: 842-846

在线出版日期: 2010-10-24（万方平台首次上网日期，不代表论文的发表时间）