Distribution Channel Strategy in Small and Medium Sized Enterprises

摘要：

With the development of Chinas economy,small and medium sized enterprises (SMEs) play a more and more important role.However,in the complicated and dynamic market competition,small and medium-sized enterprises are facing tremendous pressure of survival.Distribution channels have been the focus frustrating these enterprises.Faced with the severe situation of the distribution channel management,small and medium-sized enterprises of limited resources must try to survive and develop.This paper analyzes the main problems of distribution channels construction and management in small and medium-sized enterprises,and then proposes some measures.

关键词： Small-and-medium-sized Enterprises Distribution Channel Strategy

作者: HE Chunli

作者单位: China West Normal University,P.R.China

会议类型: 国际会议

会议名称: The Twelfth West Lake International Conference on Small & Medium Business(第十二届西湖国际中小企业研讨会 WLICSMB 2010)

会议地点: 杭州

会议语种:英文

页码: 908-912

在线出版日期: 2010-10-24（万方平台首次上网日期，不代表论文的发表时间）