Influence ofNetizens Involvement in Virtual Games of SNS Website on Website Loyalty

摘要：

This paper studies the game of QQ Farm and analyzes the influence of netizensparticipation in SNS websites virtual games on the loyalty to the websites by adopting empirical study method. The author suggests four methods for SNS websites to cultivate the loyalty of netizens, which conclude providing the netizens with higher perceptive value of game experience, lowering gam ecost,strengthening game environment maintenance and improving selfcredibility.

关键词： virtual games SNS websites perceptive value neitizens loyalty

作者: ZHANG Jun PENG Xiao-jia WANG Fang

作者单位: College of business, Hunan Agriculture University CHANGSHA, CHINA

会议类型: 国际会议

会议名称: 2010 Third International Symposium on Intelligent Ubiquitous and Education(2010年第三届智能普适计算与教育国际研讨会 IUCE 2010)

会议地点: 北京

会议语种:英文

页码: 315-318

在线出版日期: 2010-09-18（万方平台首次上网日期，不代表论文的发表时间）