Research on the Relationship between Customer Value of Social Network Service and Customer Loyalty

摘要：

An increasing number of people are processing transactions online and the numbers are likely to increase rapidly in the near future. It is important to analyze the relationship between customer values of social network service and Customer Loyalty. The purpose of this paper is to answer the following questions. First, what are key components of customer value in social network service? Second, what influences the relationship between customer value and Customer Loyalty? Data collected from 160 respondents who participate in social network service were used to test a research model. Several managerial implications were derived from the analysis and further studies were suggested.

关键词： SNS Website customer value trust customer loyalty

作者: Lihui Xiao Fang Wang Zhuang Wang

作者单位: College of Business, Hunan Agricultural University, Changsha, P.R.China College of veterinary medicine, Hunan Agricultural University, Changsha, P.R.China

会议类型: 国际会议

会议名称: 2010 Third International Symposium on Intelligent Ubiquitous and Education(2010年第三届智能普适计算与教育国际研讨会 IUCE 2010)

会议地点: 北京

会议语种:英文

页码: 385-388

在线出版日期: 2010-09-18（万方平台首次上网日期，不代表论文的发表时间）