Evaluation Model of Real Estate Brand Based on Proceeds Multiplier Method

摘要：

Based on the Proceeds Multiplier Method of brand value assessment and the features of real estate brand building, the consumer-based evaluation index to the index system of real estate brand assessment were introduced and a new evaluation index system model for real estate brand was designed. The empirical analysis results demonstrate that the new evaluation model can properly reflect the developing conditions of the real estate enterprises.

关键词： Proceeds Multiplier Method Real Estate Brand Evaluation Model

作者: Huilong Yang Xiangjun Ji

作者单位: Hebei University of Science and Technology Shijiazhuang Hebei Province 050018, China

会议类型: 国际会议

会议名称: 2010 Second Asia-Pacific Conference on Information Processing(2010年第二届亚太地区信息处理国际会议 APCIP 2010)

会议地点: 南昌

会议语种:英文

页码: 31-34

在线出版日期: 2010-09-17（万方平台首次上网日期，不代表论文的发表时间）