Application of Clustering Analysis in Business Network Marketing

摘要：

In the thesis, an analysis of the data in network marketing based on plenty of data is aimed to be made, the data by means of typical clustering analysis in data mining is processed, a network marketing company is taken as an example, clustering analysis of client information is conducted and some valuable information is got, which help to support the decision of business marketing strategy.

关键词： Clustering Analysis Network Marketing Strategy Client Relations

作者: Lijun Wang

作者单位: Institute of Information Spreading Engineering Changchun University of Technology Changchun, 130012, China

会议类型: 国际会议

会议名称: 2010 Second Asia-Pacific Conference on Information Processing(2010年第二届亚太地区信息处理国际会议 APCIP 2010)

会议地点: 南昌

会议语种:英文

页码: 150-153

在线出版日期: 2010-09-17（万方平台首次上网日期，不代表论文的发表时间）