On Adaptive Extended Compatibility Changing Type of Product Design Strategy

摘要：

The article uses research ways of Enterprise localization and enterprises development course to research strategy of companys product design and development. It announces at different stages for development, different kinds of enterprises will adopt product design and development policies of different modes. It also announces close causality between development course of company and central technology and product. The result indicated enterprises in leading position in market, technology and brand adopt pioneer strategy type of product research and development. These enterprise relying on the large-scale leading enterprise offering a complete set service adopts the passively duplicating type tactic of product research and development. Some enterprise in part of advantage in technology, market, management or brand adopt following up strategy of product research and development. The enterprises with relative advantage position adopt the strategy of technology applied taking optimizing services as centre in product research and development in fields of brand culture and market service.

关键词： design strategy enterprise location product development competitive power

作者: Jiang Wenwen Xie Zhibin

作者单位: Faculty of Medicine Ningbo University Ningbo315211, Zhejiang Province, China Faculty of Mechanical Engineering and Mechanics Ningbo University Ningbo3152U, Zhejiang Province, Ch

会议类型: 国际会议

会议名称: 2010 Second Asia-Pacific Conference on Information Processing(2010年第二届亚太地区信息处理国际会议 APCIP 2010)

会议地点: 南昌

会议语种:英文

页码: 256-258

在线出版日期: 2010-09-17（万方平台首次上网日期，不代表论文的发表时间）