Pricing and Supply Chain Coordination for a Perishable Product when Facing a Two-period Selling Season

摘要：

Traditional supply chain coordination models are developed based on newsvendor models, and usually assume that the retail price is fixed throughout the whole selling season. However, in practice, many short life-cycle commodities always meet a two-period selling season and the prices will be reduced in the second period. Based on classical contracts models, this paper investigates whether the buy-back contract could coordinate the whole supply chain when facing the reduced prices. We find out that buy-back contracts itself could not help achieve coordination because the incentive buy-back contracts provide to coordinate the retailers quantity action distorts the retailers pricing decision. After analyses we find that properly designed sales rebate policy contracts could be able to achieve channel coordination.

关键词： Supply chain coordination Two-period selling seasons Sales rebate policy

作者: Nan Liu Yan Li

作者单位: School of Management, Zhejiang University Hangzhou, Zhejiang Province, China School of Management,Zhejiang University Hangzhou, Zhejiang Province ,China

会议类型: 国际会议

会议名称: 2010 Second Asia-Pacific Conference on Information Processing(2010年第二届亚太地区信息处理国际会议 APCIP 2010)

会议地点: 南昌

会议语种:英文

页码: 388-391

在线出版日期: 2010-09-17（万方平台首次上网日期，不代表论文的发表时间）