Research and Application of E-Commerce Company Evaluation Using Real Option Method Based On B-S Model

摘要：

This paper concentrates on the innovative application of the real option pricing model based on BlackScholes model in e-commerce company evaluation. Firstly, the paper briefly reviews the current situation of the research of real option pricing models and the e-commerce enterprise evaluation; secondly, the concept of real option and its three pricing models are introduced, with the one based on B-S model; thirdly, two cases are analyzed to illustrate the applicability of the evaluation model, including the case of an investment in acquisition of a medium-sized e-commerce company and the one of the company evaluation of Alibaba in 2009.

关键词： Real Option E-Commerce Company Evaluation

作者: Gao Yating Guo Shuhang Hai Mo

作者单位: School of Finance Central University of Finance and Economics Beijing, China School of Information Central University of Finance and Economics Beijing, China

会议类型: 国际会议

会议名称: 2010 Second Asia-Pacific Conference on Information Processing(2010年第二届亚太地区信息处理国际会议 APCIP 2010)

会议地点: 南昌

会议语种:英文

页码: 455-458

在线出版日期: 2010-09-17（万方平台首次上网日期，不代表论文的发表时间）