The Success Factors Of Small Online Vendors In China: A Content Analysis

摘要：

E-commerce is playing an increasingly important role in the growth of small businesses, but the success factors of small online vendors are not fully understood. Based on a content analysis of 236 cases, the success of small online vendors is explained within a Motivation-Ability (M-A) framework. Specifically, we found that the success of small online vendors is mainly explained by eight factors that can be roughly fit into the M-A framework. They are external utility-based motivation, internal enjoyment and vision-based motivation, dynamic capability, online marketing capability, information system support, management practice, product and service quality. One factor, online social networking, is found unexpectedly and does not fit into M-A framework, An integrative framework based on M-A and online social networking is built in order to theorize the findings.

关键词： e-Commerce success small online vendors M-A framework resource based view motivation theory online social networking

作者: WANG Shan HONG Yili ARCHER Norm WANG Youwei

作者单位: School of Business, Renmin University of China, Beijing, P. R. China, 100872 Fox School of Business and Management, Temple University, USA DeGroote School of Business, cMaster University, Canada School of Management, Fudan University, Shanghai, P R. China, 200433

会议类型: 国际会议

会议名称: 2010 International Conference on Management(2010管理国际大会)

会议地点: 上海

会议语种:英文

页码: 183-192

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）