Consumer Attitude And Intention To Low-carbon Appliances In China

摘要：

Despite the increasing popularity of low-carbon consumption, the empirical research on the influencing factors, especially the low-carbon belief, to the consumers behavior to low-carbon products is limited. Based on the previous researches, this paper is designed to examine the factors that affect consumers attitudes and purchase intention to Low-carbon appliances in China. A conceptual model is developed and tested, providing indications of the factors and mediators that may facilitate consumers intention to low-carbon products. Research and managerial implications are provided.

关键词： low-carbon consumption low-carbon products consumer attitude purchase intention

作者: WANG Xiucun LU Pingping

作者单位: School of Management and Economics. Beijing Institute of Technology, Beijing, P. R. China, 100081

会议类型: 国际会议

会议名称: 2010 International Conference on Management(2010管理国际大会)

会议地点: 上海

会议语种:英文

页码: 281-288

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）