Effects Of Tourist Experience On Buying Intention: A SEM Analysis Based On PLS

摘要：

Achieving high quality travel experience and experience value is the dominant purposes for every tourist participating travel activities. Shopping, one of the important constitutes of travel activities, also greatly contributes to tourist experience. The paper focuses on experience value and perceived value from merchandise purchasing, these two components of customer value in tourist shopping environment. The results of the research suggest that four components of tourist shopping experience have significant influence on perceived value. Meanwhile, customer value strongly affects tourist purchase intension.

关键词： tourist experience perceived value buying intention structure equation model

作者: LI Qigeng YU Mingyang

作者单位: Antai College of Economics and Management, Shanghai Jiaotong University, Shanghai, P. R. China, 200052

会议类型: 国际会议

会议名称: 2010 International Conference on Management(2010管理国际大会)

会议地点: 上海

会议语种:英文

页码: 297-303

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）