Exploration And Verification On Emotional Intelligence Of Consumers

摘要：

The research focuses on emotional intelligence of consumers (EIC) after inducing, and analyzing the literature. Exploration and verification on the factor structure of EIC is conducted by compiling the correlative scales, making investigation with principal component analysis and structural equation model. The major findings are: EIC contains four elements—emotion perception, attitude towards value, impulse control and emotion application. These four elements can be classified into two groups: emotional consciousness (emotion perception and attitude towards value) and emotional behavior (impulse control and emotion application). In general, the factor structure of EIC is the 1-2-4 pattern.

关键词： consumers emotional intelligence structural dimensions

作者: ZHANG Yong XU Weibin WU Jing

作者单位: Management School of Guizhou University, Guiyang, P. R. China, 550025

会议类型: 国际会议

会议名称: 2010 International Conference on Management(2010管理国际大会)

会议地点: 上海

会议语种:英文

页码: 305-312

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）