The Impact Of Market Orientation And Corporate Social Responsibility On Firm Performance: Evidence From China
Despite the empirical evidence to support the proposition that market orientation has positive impact on performance, several researchers have reported nonsignificant or even negative effects for this association. This disparity in existing studies might be reconciled by investigations into the mediators of the relationship. In this study we examined the mediating effects of corporate social responsibility using a sample of Chinese companies. Evidence to support the mediating effects was identified, and the managerial and research implications were discussed.
market orientation corporate social responsibility performance
QU Riliang
School of Business, Renmin University of China, Beijing, P. R. China, 100872
国际会议
2010 International Conference on Management(2010管理国际大会)
上海
英文
369-377
2010-07-24（万方平台首次上网日期，不代表论文的发表时间）