The Key Status of Relationship Marketing in the Corporation—The insight of Relationship Marketing in ArcelorMittal

摘要：

The Relationship Marketing has applied in business widely. The explanation of the conception, the rationale, the life cycle and types of Relationship Marketing show the detailed function of Relationship Marketing in application. ArcelorMittal. As the worlds number one steel company, has a lot of experience of Relationship Marketing. This paper analyses the importance, benefits, disadvantages, requirements, evolvements and other considerations of Relationship Marketing, integrated the practice of Relationship Marketing in ArcelorMittal, and concludes that the Relationship Marketing in the corporation has occupied a key status in the corporation.

关键词： relationship marketing status

作者: CHEN Zhixin ZHU Min

作者单位: School of Management, Zhejiang University. Hangzhou, P. R. China, 310029 Manchester Business School. The University of Manchester, Machester, United Kingdom

会议类型: 国际会议

会议名称: 2010 International Conference on Management(2010管理国际大会)

会议地点: 上海

会议语种:英文

页码: 379-385

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）