Corporate Social Responsibility And Corporate Performance In The Perspective Of Marketization

摘要：

This study chose some low marketization and some high marketization provinces as samples for the research. This study use regression analysis to examine the relevance between corporate social responsibility and firm performance. The result shows that, in the low marketization areas, corporate social responsibility for the nation in the listed companies of our China is positively related to corporate performance of these companies, while social responsibility for the investor is not significantly positively related to corporate performance, and social responsibility for employee and public welfare is negatively related to performance, but not significantly. In the areas with high marketization, listed companies social responsibility for the nation is positively related to performance, while responsibility for investors is not only negatively but also insignificantly related to corporate performance, and social responsibility for the public is insignificantly positively related to firm performance.

关键词： marketization corporate social responsibility stakeholder firm performance

作者: HUANG Yan REN Yifei JIANG Yawen

作者单位: Business School, Shantou University,Shantou, P. R. China, 515063 Business School, Shantou University, Shantou, P. R. China, 515063

会议类型: 国际会议

会议名称: 2010 International Conference on Management(2010管理国际大会)

会议地点: 上海

会议语种:英文

页码: 649-656

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）