Application Of Two-base-point Entropy Method In Online-advertising Effectiveness

摘要：

In this paper, two-base-point entropy method is used to evaluate the social effectiveness of online advertising. The application of two-base-point entropy method effectively revises the deviation, which appears by cannot full use of known information, when the decision is make based on ideal point or negative ideal point one-sided. Though the study, the conclusion proves that the application of the method is effectively and truly.

关键词： two-base-point entropy method online advertising social effectiveness evaluate

作者: ZHU Jing LIU Zhenling JIANG Guangjun

作者单位: School of Management, China University of Mining and Technology (Beijing), Beijing, P. R. China, 100 School of Management, Henan University of Technology, Zhengzhou, P. R. China, 471003 College of Mechanical Engineering, Inner Mongolia University of Technology, Inner Mongolia, P. R. C

会议类型: 国际会议

会议名称: 2010 International Conference on Management(2010管理国际大会)

会议地点: 上海

会议语种:英文

页码: 691-694

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）