会议专题

Application Of Two-base-point Entropy Method In Online-advertising Effectiveness

In this paper, two-base-point entropy method is used to evaluate the social effectiveness of online advertising. The application of two-base-point entropy method effectively revises the deviation, which appears by cannot full use of known information, when the decision is make based on ideal point or negative ideal point one-sided. Though the study, the conclusion proves that the application of the method is effectively and truly.

two-base-point entropy method online advertising social effectiveness evaluate

ZHU Jing LIU Zhenling JIANG Guangjun

School of Management, China University of Mining and Technology (Beijing), Beijing, P. R. China, 100 School of Management, Henan University of Technology, Zhengzhou, P. R. China, 471003 College of Mechanical Engineering, Inner Mongolia University of Technology, Inner Mongolia, P. R. C

国际会议

2010 International Conference on Management(2010管理国际大会)

上海

英文

691-694

2010-07-24(万方平台首次上网日期,不代表论文的发表时间)