An Empirical Study On Perceived Effect Of Chinese Cultural Soft Power

摘要：

The study aimed at exploring the foreigners perception on resources of Chinese culture soft power. Based on the extensive review of relevant literatures, this study conducted a case study of foreigners in China to attempt to learn about the current situation of culture soft power of China. Two factors are extracted from 13 perception items regarding the culture soft power of China, including influences of overseas Chinese and influences of cultural boutique. Then the respondents are classified into three categories: cultural boutique influence concerned group, moderate concerned group and overseas Chinese influence concerned group. Combined with their demographic characteristics, perception differences are found out among these three groups. Consequently, different strategies should be made to meet different foreigners demands. Finally, the results of this investigation are hopefully to provide some scientific references for the future development of culture soft power in China.

关键词： culture soft power foreigners in China

作者: GUO Yingzhi XUE Kang SU Yong LIU Hongbo ZANG Shengnan ZHOU Chun

作者单位: Tourism Department, Fudan University, Shanghai, P. R. China, 200433 School of Management, Fudan University, Shanghai, P. R. China, 200433

会议类型: 国际会议

会议名称: 2010 International Conference on Management(2010管理国际大会)

会议地点: 上海

会议语种:英文

页码: 813-819

在线出版日期: 2010-07-24（万方平台首次上网日期，不代表论文的发表时间）