Research on Network Advertising of Chinas Sports Enterprises
With the advances in the network technology and the development of the network market, more and more sports enterprises compete with each other through network advertising. In this paper, the basic forms of network advertising have been demonstrated. And its fundamental values include brand promotion, website promotion, sales promotion, online survey, customer relations and information issue. Based on the comparative analysis on network advertising of Li Ning, Nike, Adidas and other well-known sports enterprises, it is aimed to present the prospects of online advertising of Chinas sports enterprises.
network advertising Chinas sports enterprises research
Zheng Zhiqiang
School of PE., Jiangxi University of Finance & Economics,330013 Nanchang, CHINA
国际会议
成都
英文
162-165
2010-06-12（万方平台首次上网日期，不代表论文的发表时间）