The Research on Assessment and Classification of Customer Value in Management Consulting Firm

摘要：

The essence of Management Consulting is customer service. However, different customers of consulting firms are different in terms of their value. Firstly, this paper calculated the value of customers in the management consulting firm. And then, based on the value of different customers the customer relationships were divided. Finally, this paper proposed the appropriate management approach for each customer relationships.

关键词： management consulting firm customer resource integration customer value assessment customer relationship management

作者: Hongwei Lu Xiaosong Wang

作者单位: School of Engineering Shandong Institute of Business and Technology Yantai, China

会议类型: 国际会议

会议名称: 2010 International Conference on Computer and Communication Technologies in Agriculture Engineering(计算机与通信技术在农业工程国际会议 CCTAE 2010)

会议地点: 成都

会议语种:英文

页码: 123-126

在线出版日期: 2010-06-12（万方平台首次上网日期，不代表论文的发表时间）