Online Consumer Behavior--A Comprehensive Model to Guide Future Research
The prevalence and importance of e-commerce are drawing more and more attention on the research of online consumer behavior. Although there are significant progresses in a variety of business disciplines focus on that area, the studies appear relatively fragmented and there is not a welldeveloped model accepted by the researchers. In view of this, this article reviews the literature and past effort on building a framework in this area, tries to offer a more comprehensive and logical model with four key building blocks (information, intention, adoption and evaluation) that can better guide the researches on online consumer behavior.
online consumer behavior e-commerce future research managerial implication
Yang Liu He Wan Xuecheng Yang
Economics and Management School, Beijing University of Technology, Beijing, China School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing, Chi
国际会议
成都
英文
270-273
2010-06-12（万方平台首次上网日期，不代表论文的发表时间）