Analysis on corporations exerting cyber marketing strategies

摘要：

In the era of information, the development and application of network technology has changed the distribution of information and acceptance approach, changed the way people live, work, study and cooperate. Enterprises must actively make use of new technology to change business ideas, business methods and management methods, and promote the rapid development of enterprises. Internet marketing will become trans-century marketing strategy. In this article we based on analyzing the implications and features of network marketing, discover that the current network of Chinese enterprises in the existing problems in the process of network marketing, and put forward the corresponding strategies.

关键词： cyber marketing internet internet promotion

作者: Zhi-cheng Liu Guo-jun Shi

作者单位: College of Economics & Management Heilongjiang Bayi Agricultural University Da qing, China

会议类型: 国际会议

会议名称: 2010 International Conference on Computer and Communication Technologies in Agriculture Engineering(计算机与通信技术在农业工程国际会议 CCTAE 2010)

会议地点: 成都

会议语种:英文

页码: 492-495

在线出版日期: 2010-06-12（万方平台首次上网日期，不代表论文的发表时间）