An application analysis on marketing strategy under the e-commerce environment

摘要：

With the development of electronic commerce, marketing from the concept , the model to the methods produced some new changes. Because the enterprises face increasingly complex market, their requirements under the e-commerce environment will increase. This article, mainly from the product, price, place, promotion strategy in four aspects, combined with traditional marketing strategy company, discuss the enterprise under the e-commerce environment how to apply the marketing strategy.

关键词： electronic commerce marketing strategy network

作者: Zhi-cheng Liu Ying-mei Cang

作者单位: College of Economics & Management Heilongjiang Bayi Agricultural University Da qing, China

会议类型: 国际会议

会议名称: 2010 International Conference on Computer and Communication Technologies in Agriculture Engineering(计算机与通信技术在农业工程国际会议 CCTAE 2010)

会议地点: 成都

会议语种:英文

页码: 496-499

在线出版日期: 2010-06-12（万方平台首次上网日期，不代表论文的发表时间）