Strategy Analysis of Self-brand Car in China

摘要：

Self-brand car is attracting more and more attention in the global auto industry. Along with auto industry development, great achievement has been made by Chinese self-brand car. This paper is subjected to evaluate the development of Chinese self-brand car, to specify its unique character and uncover its developing strategy. Based on character analysis, the most important strategies were summarized, in order to further enhance its development in China.

关键词： strategy self-brand car China

作者: Yali Yang Hao Chen Lihua Chen

作者单位: College of Automotive Engineering,Shanghai University of Engineering Science Shanghai, China, 201620 College of Automotive Engineering, Shanghai University of Engineering Science Shanghai, China, 20162

会议类型: 国际会议

会议名称: 2010 International Conference on Computer and Communication Technologies in Agriculture Engineering(计算机与通信技术在农业工程国际会议 CCTAE 2010)

会议地点: 成都

会议语种:英文

页码: 319-322

在线出版日期: 2010-06-12（万方平台首次上网日期，不代表论文的发表时间）