Retail Location Decision-making Based on the Combination of AHP and Entropy Weight
The problem of retail location decision-making is the most crucial issue for retail industry, which decide whether the retail operation would be successful. In this paper, we build a retail location factor system for evaluation on the basis of related factors. Surely, the construction of the factor system is based on traditional retail location theories. To ensure that the retail location decision-making process to be more scientific and rational, we construct the retail location decision-making model by combining AHP and entropy weight method together, and complete the decision-making process. The weights of the model are determined not only by considering experience of the experts, but also by the dataspecific information behind the alternatives. We effectively improve the accuracy of retail location decision-making process through the combination of AHP and entropy weight method.
Retail Industry Location Decision-making Factor System, AHP Entropy Weight Method
Tao LI LianShe
College of Public Administration Huazhong University of Science and Technology Wuhan, 30074, China College of Public Administration Huazhong University of Science and Technology Wuhan, 430074, China
国际会议
黄山
英文
136-139
2010-05-28（万方平台首次上网日期，不代表论文的发表时间）