Research on the Analysis of Information Roles of Travelers during Traveling Information Searching Process
Focusing on travelers external information sources -their social network, this research exams important informational roles that would have a major impact on travelers information search behavior from social network perspective. To be specific, the study starts from identifying two important roles in the process of travelers information search basing on the degree centrality and the between ness centrality of social network, which are tourism information cores and tourism information brokers, it further analyses these roles characteristics and travelers corresponding strategies. In the final part, a questionnaire survey is conducted to get empirical data in order to identify information roles and capture tourism information cores and tourism information brokers. Results and implications are deeply discussed.
Traveling information searching behavior Information roles Social network analysis
Li Hongbin
School of Management, Harbin Institute of Technology, Harbin, China
国际会议
厦门
英文
602-608
2010-10-29（万方平台首次上网日期，不代表论文的发表时间）