Unsafe Bicycle Riding Behavior Improved Model Based on the Theory of Planned Behavior

摘要：

Based on the theory of planned behavior, this paper researchs unsafe bicycle riding behavior by the perspective of social psychologys analysis. After variable increasing and investigation questionnaire, bicycle riders psychological factors such as attitude, subjective norm, perceived behavior control, behavior experience were analyzed, to build the unsafe bicycle riding behavior model. From the structural model analysis of survey data and personal information, it is showed that our citizens are with a incorrect understanding of unsafe behavior, the poor law-abiding ability and unsafe behavior experience. Meanwhile, key population was confirmed. Finally, in revealing the role of psychological factors on the behavior, behavior modification methods such as safety education, strengthening traffic police control, promotion of models learning were proposed for bicycle riders.

关键词： theory of planned behavior traffic safety unsafe behavior improved model structural equation

作者: ZHANG Lei REN Gang GU Cheng WANG Wei

作者单位: Jiangsu Provincial Key Laboratory of Transportation Planning and Management, Southeast University,Nanjing 210096, Jiangsu, China

会议类型: 国际会议

会议名称: The 2010 International Symposium on Safety Science and Technology(2010 安全科学与技术国际会议)

会议地点: 杭州

会议语种:英文

页码: 2000-2006

在线出版日期: 2010-10-26（万方平台首次上网日期，不代表论文的发表时间）