Pricing strategies for coustom-designed product with multiple quality levels

摘要：

A custom-designed item commonly involves a prepurchase entry fee as well as a purchase price. This paper consider a two-stage pricing strategies format, the firm decides to make a binding commitment to a second-stage price in which quality is privately assessed and evaluated by each consumer who entered in the first stage. With commitment, the two price points are strategic substitutes and the firm can improve profit.

关键词： pricing strategies coustom-designed entry fee quality levels

作者: Liu Man Li Jie

作者单位: School of Information Technology, Jiangxi University of Finance & Economics Nanchang City, China

会议类型: 国际会议

会议名称: 2010 International Conference on Management of e-Commerce and e-Government(第四届电子商务与电子政务管理国际会议 ICMeCG 2010)

会议地点: 成都

会议语种:英文

页码: 16-19

在线出版日期: 2010-10-23（万方平台首次上网日期，不代表论文的发表时间）