A Fuzzy Cluster Model for Evaluating E-commerce Trust

摘要：

An evaluation index system of e-commerce trust is set up according to the amended Six Trust Dimension Model. The weight of each main trust index is studied with AHP method which calculates the index-weighted. By introducing an example for the simulation into the analyses process, fuzzy cluster assessment model is established to evaluate quantitatively the e-commerce trust and can be guided by an enterprise or consumer for decision-making and implementing the e-commerce technology.

关键词： e-coommerce trust fuzzy cluster assessment method whitening weight function

作者: Xi Xiu-yan

作者单位: School of Management Dilian Jiao Tong University Dalian,China

会议类型: 国际会议

会议名称: 2010 International Conference on Management of e-Commerce and e-Government(第四届电子商务与电子政务管理国际会议 ICMeCG 2010)

会议地点: 成都

会议语种:英文

页码: 60-64

在线出版日期: 2010-10-23（万方平台首次上网日期，不代表论文的发表时间）