How will Purchasing Purpose Influence Unreasonable Consumption in C2C Purchasing?
this paper, from the innovated view that whether the customer held the obvious purchasing purpose, does research about the phenomenon of irrational purchasing based on the C2C e-business platform. The paper used the method of empirical study to explore the influence which the five factors (the convenience of supplier information acquisition, the convenience of price information acquisition, (other) buyers assessment, the seller credit, the convenience of the payment) made on two kinds of different irrational purchasing: the one with obvious purchasing purpose and the one without. Whats more, the paper displayed this relationship by regression equation which will benefit the follow-up study and the business decision-making.
C2C e-business irrational purchasing purchasing purpose unreasonable consumption
Junfeng LIAO Yao WAN
School of Economics and Commerce South China University of Technology Guangzhou, P.R.China
国际会议
成都
英文
128-132
2010-10-23（万方平台首次上网日期，不代表论文的发表时间）