Modeling Feedback mechanism for E-Marketplace

摘要：

Because users feedback is help to build trust in online transaction, we develop a function about the buyers bidding, and describe the risk under the feedback mechanism. Then, we analyze the double effects on the buyers and sellers behavior chosen. After that, we use MATLAB to design a program of Monte-Carlo sampling method to simulate the actual online business. The experimental results show that the efficient feedback mechanism will have a positive impact on the behavior of sellers and buyers. The results will help E-marketplace to implement its feedback mechanism.

关键词： feedback mechanism modeling monte-carlo simulation E-marketplace

作者: Wensheng Yang Li Li

作者单位: School of Economics & Management,Nanjing University of Science & TechnologyNanjing, China,School of School of Economics & Management,Nanjing University of Science & Technology Nanjing, China

会议类型: 国际会议

会议名称: 2010 International Conference on Management of e-Commerce and e-Government(第四届电子商务与电子政务管理国际会议 ICMeCG 2010)

会议地点: 成都

会议语种:英文

页码: 147-152

在线出版日期: 2010-10-23（万方平台首次上网日期，不代表论文的发表时间）