A MC Product Family Integration Platform of Residential Products Based on Value Chain

摘要：

Housing industrialization is the inevitable trend of future development in China. Mass Customization becomes an effective way of realizing housing industry because of its requirements of customization and industrialization. Implementation of mass customization relies on the product family platform. This paper researches on building a MC product family integration platform based on value chain of residential products and analysis the logistics and information flow integration of platform.

关键词： housing industrialization value chain product family integration platform

作者: Yuan-Yuan Jiao Hui-Hui Fei Wen-Zhen Yi Jun Du Ying Wang

作者单位: School of Business Nankai University Tianjin, China School of Management Tianjin University Tianjin, China

会议类型: 国际会议

会议名称: 2010 International Conference on Management of e-Commerce and e-Government(第四届电子商务与电子政务管理国际会议 ICMeCG 2010)

会议地点: 成都

会议语种:英文

页码: 153-156

在线出版日期: 2010-10-23（万方平台首次上网日期，不代表论文的发表时间）