The Game Analysis on the Asymmetrical Competition Between UnionPay and Allinpay & Open-union

摘要：

This paper considers Allinpay & Open-union as the potential entrant bank card organizations, and builds two Game models which are Cournot model and Stackelberg model to analyze the asymmetrical competition between UnionPay and Allinpay & Open-union. From the analysis, this paper gives follow conclusions: (1)The first-mover advantage makes UnionPay to decide the equilibrium output and gain the maximum profit; (2)UnionPay as the incumbent bank card organization will announce a big production to prevent Allinpay & Open-union from accessing to markets. Therefore, Allinpay & Open-union should take to the rapid establishment of networks to successfully enter the market.

关键词： unionpay allinpay open-union asymmetric competition first-mover advantage cournot model stackelberg model

作者: Shuai Qinghong Jia Wang

作者单位: School of Economic Information Engineering Southwestern University of Finance and Economics Chengdu, 610074, China

会议类型: 国际会议

会议名称: 2010 International Conference on Management of e-Commerce and e-Government(第四届电子商务与电子政务管理国际会议 ICMeCG 2010)

会议地点: 成都

会议语种:英文

页码: 180-183

在线出版日期: 2010-10-23（万方平台首次上网日期，不代表论文的发表时间）