An Empirical Study of Business Intelligence (BI)Application in E-business Enterprises--Taking YNYY Pharmaceutical Chain Enterprise as Example

摘要：

This paper firstly explains the significance of Business Intelligence (BI) application in E-business enterprises in China, and develops the concept models for BI Application in E-business enterprises. And then based on this, it makes a multi-dimension analysis of BI application from the perspectives of time, information value and technology. Finally, it takes the replenishment system of retail stores of YNYY Pharmaceutical Chain Enterprise as an example to make further empirical analysis of BI application.

关键词： business intelligence e-busines pharmaceutical chain enterprise replenishment information system empiprical study

作者: YE Qiongwei SONG Guangxing LI Zhendong

作者单位: Business School, Yunnan University of Finance and Economics Kunming, Yunnan China School of Public Management ,Yunnan University of Finance and Economics Kunming, Yunnan, China Higher Vocation & Technology School, Yunnan University of Finance and Economics,Kunming, Yunnan, Chi

会议类型: 国际会议

会议名称: 2010 International Conference on Management of e-Commerce and e-Government(第四届电子商务与电子政务管理国际会议 ICMeCG 2010)

会议地点: 成都

会议语种:英文

页码: 304-309

在线出版日期: 2010-10-23（万方平台首次上网日期，不代表论文的发表时间）