A Fuzzy ELECTRE Approach For Evaluating Mobile Payment Business Models
Considering the significant growth in mobile phone use by customers and its high accessibility, this device can be considered as the most suitable tool in payment category. To implement a mobile payment service, there are many actors involved such as: bank, operator and service provider. As an effective interaction role and in order to optimize efficient parameters for implementing a mobile payment solution, it is necessary to present a suitable business model. Therefore, five different business models have been surveyed in the field of mobile payment in this research; then they were compared with MCDM evaluation method applications. Since one of the most effective parameter to select an appropriate business model is the banks /operators structure of every country, the proposed business model in this paper is localized based on Iranian banks /operators framework The results of MCDM method indicate that the collaboration model is the most suitable mobile payment business model in Iran.
mobile payment business model MCDM evaluation method
Fatemeh Asghari Ali Asghar Amidian Jafar Muhammadi Hamid Reza Rabiee
Department of computer engineering Qom University Tehran, Iran Department of communication Faculty of Applied Science of Post and Communication Tehran, Iran Department of computer engineering Sharif University of technology Tehran, Iran
国际会议
成都
英文
351-355
2010-10-23（万方平台首次上网日期，不代表论文的发表时间）