The Study for Chinese Sports Consumption Choice at This Stage
Residents sports consumption is current critical issue of concern in the development of Chinese sports industry, while among the sports consumption, choice behavior is a top priority for sports consumptions study. This study used advanced computer technology, through system model combining a large number of first-hand data, and took systematic analysis on current Chinese sports consumption choice behavior. Studies such as age, gender, occupation, education, status, leisure time, health status, sports experience, sports level, bearing capacity of sports load, individual values, outlook on life, understanding of sports, attitude toward life and the economic income, these factors has played an important role in consumer behavior, among these factors, age, gender and income played a decisive role. This study will enhance sports consumption behavior, provide the necessary theoretical foundation and constructive comments for promoting the development of Chinas sports industry.
resident sports consumption consumption behavior consumption choice
Liu Min-hang TaoYu
Institute of Physical Education Shandong University of Finance Jinan,China School of Physical Education& Sports Science Nan Jing Normal University Jiang Su,China
国际会议
太原
英文
586-591
2010-10-22（万方平台首次上网日期，不代表论文的发表时间）