Trust Evaluation Model Based on Cloud Model for C2C Electronic Commerce
Aiming at solving the problem of the transaction security in C2C E-commerce, a valuation model is proposed based on cloud model theory. By means of using the algorithm of the merger of the trust cloud and the similarity computing of the trust cloud, sub-attribute valuation and comprehensive valuation will be achieved. According to the valuation, the two side of transaction will get strategic advices. Experiments show that the method of valuation model is practical and valid. This model is not only applied to C2C E-commerce, but also a valuable method is provided for trust valuation in opened network.
C2C e-commerce trust evaluation cloud-model ambiguity random
Zhang Jie Zhang Jing-an Jing Wen
Department of Mathematics and Computer Science, Shanxi Datong University Datong, China
国际会议
太原
英文
506-509
2010-10-22（万方平台首次上网日期，不代表论文的发表时间）