Product Diffusion Forecasting Based on Cooperative Game
The increasingly fierce competition requires more and more flexible forecasting method of product diffusion behavior. According to combined forecasting, a model can be constructed by combining different product diffusion models to meet the demand for forecasting different product diffusion behaviors. The cooperative game method is applied to determining the weights of base models in linear combined forecasting, which can express the cooperative and competitive relationships between different models. The application of the method to a practical example gives a good result.
product diffusion combined forecasting cooperative game
Ma Kai-ping Zhao Yue-xia
College of Engineering Nanjing Agricultural University Nanjing, China
国际会议
太原
英文
47-50
2010-10-22（万方平台首次上网日期，不代表论文的发表时间）