Satisfaction Degree Measurement Architecture for Restaurants: an Exploratory Study
This research explores identify key attributes for highly satisfied diners in luxurious restaurants in Baoding,Based on the five dimensions of service quality, a specialist questionnaire is utilized to establish a complete satisfacation evaluation framework for restarants. Data were collected from four restaurants,SVC is applied to find which attributes are critical in distinguishing highly satisfied diners from other diners,thus increasing the accuracy of our results.This study shows that courteous and friendly attitude, Responsiveness,food taste.food freshness,sanitary condition and Convenience of sparking and Convenience of traffic,The style of the interior decorations,restrooms condition and Convenience of reservation procedure are important attributes in contributing to the high satisfaction of diners.Finally, the evaluation framework and evaluation results can be used as a guide for restaurant proprietors to review, improve, and enhance Satisfaction in the future.
restaurants quality customers satisfaction
Meimei Zhang Yanhui Wang Feng Ren
North China Electric Power University Baoding, China
国际会议
太原
英文
148-151
2010-10-22（万方平台首次上网日期，不代表论文的发表时间）