Study on the Classification of Market Value about Chinas Major Passenger Car
Passenger cars are the main force of Chinas auto market. In this paper, Chinas major passenger car market is classified by the objective criterion. Through the regression analysis of 135 models market data, the passenger car market is divided into five categories by value and size. The value of each segment was estimated, and the total value of Chinas major passenger car market is estimated not less than 18 billion Yuan. We can get the conclusion that the model relationship in the same segment of the model is competing, and the relationship between models which are not in the same market segments is weak competing. It is important significance for the companies to determine their market orientation.
passenger car market market segmentatio value category
Zhang Fan Liu Yu
Economics & Management School Beijing University of Technology Beijing, China
国际会议
太原
英文
239-242
2010-10-22（万方平台首次上网日期，不代表论文的发表时间）