Data mining application in customer relationship management
With the continuous development of information technology, the emerging business mode-electronic commerce is changing the family and individual enterprise management and the way of life. With the continuous development of e-commerce, enterprise management of customer relationship will then change. Data mining in a commercial society has enormous attention and become more and more popular. Based on the analysis of the ecommerce environment on the basis of the customer relationship management, and based on clustering analysis customer segment in the application of data mining, this paper want to promote the importance of data mining within the customer relationship management.
data mining clustering analysis customer relationship management system
Limei Zhang
Animation and Art Department Zibo Vocational Institute Zibo, China
国际会议
太原
英文
171-174
2010-10-22（万方平台首次上网日期，不代表论文的发表时间）