Study On C2C Business Credit Evaluation System Based On Satisfaction

摘要：

This article redesigns appraising index and improves its model, since current c2c business credit evaluation index and evaluation model are single standard and easy to calculate. Buyers evaluate sellers on information veracity, production quality, service satisfaction and goods delivery. In order to attract buyers to participate in the evaluation, sellers will set incentive mechanism and evaluation index will be designed into questionnaire and be provided to buyers. Credit evaluation model are improved by combining questionnaire score, transaction amount, rate of positive assessments, sellers credit together into consideration. The new evaluation system will enhance satisfaction of buyers and reliability of sellers credit grade.

关键词： component evaluation index evaluation model satisfaction reliability

作者: Wang Wen Zhu Qinqin Guan Di Qiang Wenjing

作者单位: Dept.of Computer Science and Inf.Engineering Beijing Technology and Business University, BTBU Beijin Dept.of Accouting Beijing Technology and Business University, BTBU Beijing 100048, China

会议类型: 国际会议

会议名称: The 2010 International Conference on Computer Application and System Modeling(2010计算机应用与系统建模国际会议 ICCASM 2010)

会议地点: 太原

会议语种:英文

页码: 157-163

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）