Search Advertising and Marketing for SMEs
With closer relations between people in life and network, more and more people begin to use search engine, and more and more companies market themselves by search engine. However, the result is not satisfied and the websites of small-and-medium-sized enterprises (SMEs) are hardly visited. Therefore, SMEs need to adopt proper methods in search advertising and marketing to get more profit. In order to get more visits with least cost and bring business value for SMEs, in this paper, we give steps for high price quality in search engine and propose some methods to increase the webs conversion rate.
search advertising SMEs website search marking
Lingyan Lu Meiyu Pang Qingguo Chen
Ningbo Dahongying Polytechnics of Software Ningbo 315175, P.R.China
国际会议
太原
英文
514-516
2010-10-22（万方平台首次上网日期，不代表论文的发表时间）