For ceramic enterprise customer relationship management research

摘要：

Customer relationship management competition plays a very important role in modern enterprises. Good relations between customers and companies are important aspects for enterprises survive and development. In this paper, through combing customer relationship management research results from home and abroad and our own study on the ceramics production process, we come up with ceramic enterprise customer relationship management concept. We made a further analysis and built a functional model enterprise customer relationship management particularly concerning on the ceramic industry. We apply software engineering ideology and divide the system into several modules.

关键词： CRM ceramic enterprises marketing data mining

作者: Shu Qi-Liang Li Bu-Sheng Zhao Li-Ping

作者单位: Sub-Institute of Science&TechnoIogy and Art of Jingdezhen Ceramic Institute Jingdezhen City, Jiangxi School of Information Engineering, Jingdezhen Ceramic Institute Jingdezhen City, Jiangxi Province

会议类型: 国际会议

会议名称: The 2010 International Conference on Computer Application and System Modeling(2010计算机应用与系统建模国际会议 ICCASM 2010)

会议地点: 太原

会议语种:英文

页码: 86-88

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）