Data Mining Application in Banking-Customer Relationship Management

摘要：

In this thesis, we will introduce the concepts of data mining technology and customer relationship management to analyze the advantages and disadvantages of decision tree and neural network. With the decision tree and neural network fusion algorithm, we shall find its necessity in bank-customers management system application in the banking sector development and will explain the detailed applications of fusion algorithm in customer relationship management in the banking system.

关键词： data mining customer relationship management decision tree neural network

作者: Zhao Li Ping Shu Qi Liang

作者单位: Information Technology Jingdezhen Ceramic Institute Art Institute of Science and Technology Jingdezhen Ceramic Institute

会议类型: 国际会议

会议名称: The 2010 International Conference on Computer Application and System Modeling(2010计算机应用与系统建模国际会议 ICCASM 2010)

会议地点: 太原

会议语种:英文

页码: 124-126

在线出版日期: 2010-10-22（万方平台首次上网日期，不代表论文的发表时间）