An Overview of Success Factors for CRM

摘要：

Customer Relationship Management has become the main interest of researchers and practitioners especially in the domains of Marketing and Information Systems (IS).This paper is an overview on success factors that could facilitate successful implementation of CKM.

关键词： customer relationship management CRM components CRM success factors information systems information technology

作者: Farnaz Arab Harihodin Selamat Mazdak Zamani

作者单位: Centre tor Advanced software Engineering Universiti Teknologi Malaysia Kuala Lumpur,Malaysia Faculty of Science Computer and Information System Universiti Teknologi Malaysia Skudai,Malaysia Faculty of Computer Science and Information System Universiti Teknologi Malaysia Kuala Lumpur,Malays

会议类型: 国际会议

会议名称: 2010 2nd IEEE International Conference on Information and Financial Engineering(2010年第二届IEEE信息与金融工程国际会议 ICIFE 2010)

会议地点: 重庆

会议语种:英文

页码: 702-705

在线出版日期: 2010-09-17（万方平台首次上网日期，不代表论文的发表时间）